Letter from the Editor: Welcome to Analog Photography Month

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If you were to tell me 10 years ago that analog photography would be making a comeback, I would have laughed in your face. I’m sure that you would’ve done the same thing if you were in my position. I mean come on: in 2017 someone would want to be shooting with film? You’ve got to be crazy, right?

But then Kodak comes along and brings back an old film emulsion from the dead and speaks of wanting to bring back one of the most iconic emulsions. Then Fujifilm wants to revamp the look of their disposable cameras. And it’s 2017!

It’s a true fact that no photographer living today has enjoyed a rich, lifelong career in photography shooting just digital. In fact, that would be one unfortunately short career otherwise. No, for most of photography’s history we’ve been stuck behind big cameras, then ushered into darkrooms by clients, and then that all changed with the invention of 35mm film and a company called Leitz came onto the scene. If you’re reading this, you’ve probably shot with analog film or other alternative photography types: so for you, this month will be a bit nostalgic.

In fact, we want you to fall in love again with film. Seeing as this is the month of love, what better time to do it than now?

This month’s giveaway will be three packs of Fujifilm Instax Mini Monochrome. One lucky random subscriber will get the packs delivered to them as a thank you for being a subscriber.

With that said, we’re also finally going to be introducing the secret Facebook group┬ánext month. From now on, giveaways will all be based on themes. We’re going to have more information about this soon.

Thanks everyone, and enjoy this month’s content!