In the medium format world, you’ll find that there are a whole lot of rangefinder cameras, but not a whole lot of good ones–the Fujifilm GW690 III is the exception to that statement. When we talk about medium format rangefinders, lots of folks immediately whisper Mamiya, Bronica, Fujifilm–no one mentions Voigtlander or Zeiss. But as it is, Fujifilm’s highest end rangefinder could could indeed be this. While there were newer cameras to come out with a light meter and all, nothing really matches the sheer size of a gorgeous 6×9 negative. That’s what the Fujifilm GW690 III fires. Originally designed for landscape photographers, it’s found its way into the hands of modern portrait photographers and even street photographers. With a big, bright rangefinder to it and a beautiful 90mm f3.5 lens rendering the equivalent of a 35mm f1.2 in full frame 35mm, there isn’t a whole lot to hate about the Fujifilm GW690 III.