What do you think of immediately when you say that you’re going to sell a print? Is it just a piece of paper and nothing more? If that’s what you’re doing, then you’re probably selling prints wrong or the person that you’re buying them from isn’t doing it right at all. Because it isn’t done as much, printing is sort of a lost art–or at least it’s starting to become one. The art of bringing your photos into real life though isn’t something that loses its impact. Every time you see a photo of your manifest itself onto a piece of paper or other medium, it should be magical if done right. And that magical experience should be shared with others. But to do that, you have to treat others with the same respect that you would want.
“By comparison to film, with its fixed-intensity filter system, digital explodes with creative options, although you have different tools, depending on whether you’re working on a RAW or a JPEG file.”