In the medium format world, you’ll find that there are a whole lot of rangefinder cameras, but not a whole lot of good ones–the Fujifilm GW690 III is the exception to that statement. When we talk about medium format rangefinders, lots of folks immediately whisper Mamiya, Bronica, Fujifilm–no one mentions Voigtlander or Zeiss. But as it is, Fujifilm’s highest end rangefinder could could indeed be this. While there were newer cameras to come out with a light meter and all, nothing really matches the sheer size of a gorgeous 6×9 negative. That’s what the Fujifilm GW690 III fires. Originally designed for landscape photographers, it’s found its way into the hands of modern portrait photographers and even street photographers. With a big, bright rangefinder to it and a beautiful 90mm f3.5 lens rendering the equivalent of a 35mm f1.2 in full frame 35mm, there isn’t a whole lot to hate about the Fujifilm GW690 III.
Rangefinder cameras are hot; they’ve gone through a period of glory, then spent time in the darkness, then returned, and now they’ve returned again in one of the biggest ways. The type of camera typically associated with Leica and used as an icon for loads of different graphics is indeed something that most folks would want. Though if you’ve never considered one, then you probably may not know where to start or you may have gotten one or two things wrong. Take some advice from someone whose screwed it up a number of times now.
The Fujifilm Instax SP-3 printer is something that many have been looking forward to for a really long time.
“For the first time, I had felt betrayed. Years and years of an industry and marketing teaching me that Kodak Tri-X 400 was the absolute best and that there is no reason for you to go out there and try anything else.”
“Look at what has happened on Instagram, look at the selfie world and the increasing amount of pay-per-view sites that photographers and models can make quick cash by selling ‘naughty’ photos online. I want nothing to do with that.”
This beastly camera does a fantastic job in the studio.
To say that working with the Zeiss 35mm f1.4 Milvus lens isn’t a dream in many ways is an honest to goodness understatement. The new lens, which was announced earlier last month, is one of the latest options on the market. Zeiss touts the image quality to bt so good that they’re even specifically marketing…
Here’s what you NEED to know about Fujifilm Acros.
“There is a very real, calculable, “cost” to creating an image that makes me think more deeply about what I am attempting to convey in each frame.”
“For me it is like the difference between a cocktail and a glass of wine. Both have their places in our lives.”
Ever wonder how the Fujifilm Acros 100 emulsion and the digital presets compare?
This month: we’re exploring Fujifilm Acros.
Learn how to get the most from the Acros simulation in your Fujifilm Digital Camera.
Sometimes the best camera is the one you have one you. But these are better I’m sure.
“Unlike the monochrome black and white setting, the Acros simulation offers a slightly more subdued look right out of the box–a look that in this writer’s opinion feels a little more filmic than the standard monochrome black and white.”