I think we’ve all seen it: photography that follows a simple recipe. It’s in the black and white world and it goes something like this: convert to black and white > raise clarity > raise sharpness > raise contrast > export. Sometimes they’re done well, but more often than not that’s very rare. Most of the time the images look like tacky digital simulations due to people not understanding light and exactly what’s going on. All of this has its roots in the film days.